A QUALITATIVE STUDY ON PERSPECTİVES OF RETAİLERS ABOUT RFID SYSTEM İN TURKEY
Abstract: Technological innovations and developments force businesses to be much more aware about global developments. Because real competitive advantage is dependent on technologic differences of the business. For example, with the help of IT(information technology) technology, new marketing and sales method can be used in every kinds of business sector such as database marketing, relationship marketing, viral marketing. Businesses which adapted themselves for new technologies, can have a great market share. So there is no suspicion about the need of technological innovations for businesses. Technology helps businesses to improve their functions and reduce their costs. In this point, RFID(Radio-Frequency Identification) technology is one of technological innovations that businesses have just began to use it. Because RFID technology is still a new system for retail businesses and this technology isn’t known greatly by them. This study aimed to explain RFID implementations and benefits in retail sector. Also it was discussed how could RFID technology help retail businesses. The qualitative data was collected via in-depth interview method. Participants were selected via purposive sampling method and 4 retailers joined to our study from Istanbul in Turkey. We conclude the results of in-depth interview with literature. It is thought that this study can help businesses to know and understand RFID technology for their business.
HİZMET İŞLETMELERİNDE SERVQUAL YÖNTEMİ İLE HİZMET KALİTESİNİN ÖLÇÜMÜ VE KOCAELİ’NDEKİ SEYAHAT İŞLETMELERİNDEN EFE TUR UYGULAMASI
Bu çalışmanın amacı hizmet sektöründe yer alan otobüs seyahat firmalarında hizmet kalitesini ölçmeye çalışmaktır. Bu çalışmada Efe Tur firması müşterilerinin mükemmel bir hizmet firmasından beklentileri ile Efe Tur firması hakkındaki algılamaları karşılaştırılarak; bu beklenti ve algılamalar arasında bir fark olup olmadığı belirlenmeye çalışılmıştır. Bu amaçla: Parasuraman ve arkadaşları tarafından geliştirilen; 5 boyut ve 22 ifadeden oluşan anket formu anılan otobüs firması için uyarlanarak yolcularına uygulanmıştır. Verilerin analizinde; öncelikle her boyuttaki ifadeler kendi içerisinde değerlendirilerek en yüksek ve en düşük boşluklar tespit edilmiştir. İkinci olarak boyutlar kendi arasında değerlendirilmiş ve aynı şekilde en yüksek ve en düşük boşluğa sahip boyutlar belirlenmiştir. Son olarak da tüm ifadeler birlikte değerlendirilerek en yüksek ve en düşük ifadeler ortaya konulmuştur.
A DYNAMİC RETAİL MONİTORİNG AND CONTROL SYSTEM
Today, the real competitive advantage is highly dependent on businesses’ technological developments. New technologies make all kinds of businesses to be much more aware about these developments. In retail marketing, if the unnecessary cost is somewhat avoided, consumers could benefit from not
only the less expensive goods but also from the quality of service tremendously. In this paper, we describe a dynamic retail monitoring and control system to dynamically analyze the process, time, reliability and cost, between producer and consumer. We describe the key components of the system including
Radio- Frequency Identification (RFID) technology to improve the quality of service through the guided service. The proposed system aims high return investment, reducing cost, raising revenue and improving customer satisfaction by providing an efficient inventory control for retailers and vendors.
A RESEARCH ON MEASURING CONSUMER ETHNOCENTRISM OF YOUNG TURKISH CUSTOMERS PURCHASING BEHAVIORS
After the fall of the Berlin Wall, important changes have occurred world wide. Not only the Berlin Wall, but also technological improvements such as the Internet affected businesses as befits humans. Globalization bias presents considerable challenges and opportunities for international marketers.
The relaxation of trade policies has provided consumers with more foreign product choices than ever before (Wang & Chen, 2004). As a developing and a posseser of the young generation country, Turkey has also taken her share from this metamorphosis and winds of globalization. This has been
accelerated by the imports of foreign products. There have been great changes in consumer behavior because of this acceleration. Some economical and political crisis has also brought reactions. Therefore, it is very important to study consumers’ ethnocentric tendencies and factors which affect
their buying preferences and buying behavior. This paper seeks to examine the concept of ‘‘consumer ethnocentrism’’ (CE) and its impact on product evaluation and preferences among young Turkish consumers.
Keywords: consumer ethnocentrism, consumer behavior, globalization, cultural values
THE MEASUREMENT OF SERVICE QUALITY WITH SERVQUAL FOR DIFFERENT DOMESTIC AIRLINE FIRMS IN TURKEY
The primary purpose of this research is to determine whether there is a significant difference between the passengers’ service quality expectations and service quality perceptions in different airline firms. The collateral purpose is to find out whether there is a significant difference between service quality expectation and service quality perception of the passengers who have different socio-demographic characteristics. To achieve these purposes, the 5 – dimensional scale, suggested by Parasuraman et.al (1988) was applied to the airline travel sector. The questionnaire was used in interviewing the passengers at Sabiha Gökçen Airport in Istanbul in Turkey with a “face to face” method. The data was analysed in SPSS 16 program after questionnnaires were collected. Firstly, the demographic characteristics of passengers were presented for different airline firms. Then the highest and the lowest gaps for the each statement was determined. Lastly it was compared if there was a significant difference between the service quality expectation and perception for different domestic airline firms.
Keywords: Service Quality, Airlines, SERVQUAL
SERVİCE QUALİTY İN AİRLİNE BUSİNESSES: A RESEARCH ON THY
Recently, businesses have been competing each other with their high-tech investments and their technology. Especially, ın a service sector like airline services, ıt is so important to have a good equipment and great technology. According to this, the purpose of this research is to determine whether there is a significant difference between the consumers’ service quality expectations and service quality perceptions . To achieve this purpose, the scale which was suggested by Parasuraman et.al(1988), was formed as 5 dimensions and 22 statements(Servqual), has been adapted for airline travel sector. This questionnaire was implemented to the passengers at İstanbul Atatürk Airport with a “face to face” method. Then collected data was analysed in SPSS 16 program.
Keywords: Airline services, service quality, servqual
CONCURRENT VALİDİTY OF DİFFERENT RELİGİOSİTY SCALES USED İN RESEARCHES OF MARKETİNG ETHİCS AND A PROPOSAL FOR A NEW RELİGİOSİTY SCALE
The aim of this study is to determine the concurrent validity of four religiosity scales that are frequently used in researches related to ethics and to propose a new religiosity scale based on these four scales. A faceto- face survey has been conducted through convenience sampling at vocational schools and small businesses in Edremit Gulf of Balıkesir. This study is based on the findings of three different sampling applied between September and November 2010; the first sample was collected from 400 students, the second from 250 students and the third from 300 sales personnel of small businesses. AMOS 18 and SPSS 16 softwares are used on data analysis. Correlations analysis is applied to determine the concurrent validity of the scales. Exploratory and confirmatory factor analysis is manipulated to develop a scale. Upon evaluating the findings of this study, four different religiosity scales are observed to be highly correlated. Consequently, these scales can be claimed to have a high concurrent validity. Having been carried out on three separate samples for three dimensional religiosity scale, the results of confirmatory factor analysis support the validity of this new scale.
Keywords: Ethics, Marketing, Religiosity, Scale Development, Validity.
İŞLETME ÖĞRENCİLERİNİN DİNDARLIK DÜZEYLERİ VE ETİK NİYETLERİNİN PAZARLAMA ETİĞİ BAĞLAMINDA DEĞERLENDİRİLMESİ
Bu araştırmanın amacı, ön lisans ve lisans düzeyinde işletme bölümünde öğrenim gören öğrencilerin dindarlık düzeyleri, kişisel ahlak felsefeleri, etik algıları ve niyetleri arasındaki olası ilişkileri tespit etmektir. Bu amaca ulaşmak için Balıkesir Üniversitesinde öğrenim gören işletme öğrencileri arasından kolayda örnekleme yöntemi ile belirlenen 189 öğrenci üzerinde bir uygulama gerçekleştirilmiştir. Cevaplayıcıların dindarlık ve kişisel ahlak felsefeleri düzeyini ölçmek amacıyla literatürde güvenilirliği ve geçerliliği kanıtlanmış bazı ölçeklerden yararlanılmıştır. Çok boyutlu ölçeklerle derinlemesine analiz yapabilmek amacıyla dindarlık değişkeni hem tek boyutlu, hem de çok boyutlu olarak analiz edilmiştir. Algılanan etik problem ve etik niyetler değişkenini ölçmek amacıyla senaryo tekniğine bağlı olarak geliştirilen birer soru kullanılmıştır. Araştırma verilerinin analizinde yapısal eşitlik modeli kullanılmıştır. Ön görülen model, yedi hipotezden oluşmaktadır. Hipotezlerden dördünde, dindarlık düzeyi bağımsız değişken olarak kullanılmaktadır. Dindarlık değişkeninin tek boyutlu olarak kullanıldığı yapıda dört hipotezden üçü kabul, biri reddedilmiştir. Çok boyutlu yapıda ise, hipotezlerin üçü kısmi olarak kabul edilirken biri reddedilmiştir. Dindarlık değişkeninin yer almadığı diğer üç hipotezde, algılanan etik problem ile etik niyetler arasında ilişki bulunurken, kişisel ahlak felsefeleri (idealizm ve rölativizm) ile algılanan etik problem arasında ilişki bulunamamıştır.
HİZMET SEKTÖRÜNDE SERVPERF ÖLÇEGİ İLE HİZMET KALİTESİNİN BELİRLENMESİ(SAĞLIK HİZMETLERİ SEKTÖRÜNDE BİR UYGULAMA)
Hizmet sektöründeki İşletmelerin rekabet avantajı elde etmelerinde en önemli araç olan hizmet kalitesi, gerek literatür gerekse pratik için araştırılması gereken önemli konulardandır. Bu bağlamda, özel bir hastanenin sunduğu sağlık hizmetleri SERVPERF ölçeği yardımıyla hizmet kalitesi açısından değerlendirilecektir. Hizmet kalitesi ölçümünde değerlendirilen ölçeklerden biri olan SERVPERF-M formu, kolayda örnekleme yöntemine göre belirlenen özel bir hastanenin ankete katılmak isteyen hastaları üzerinde uygulanmıştır. Toplanan anketler daha sonra SPSS 16 programında analiz edilerek sunulmuştur. SERVPERF-M formu ile sağlık hizmetleri için hastaların beklentileri, bu hizmetlere verdikleri önem ve algıladıkları hizmetler karşılaştırılarak değerlendirilmiştir.
Anahtar sözcükler: Hizmet, Hizmet kalitesi, SERVPERF ölçeği
A RESEARCH ON MEASURING CONSUMER ETHNOCENTRISM OF YOUNG TURKISH CUSTOMERS PURCHASING BEHAVIORS
After the fall of the Berlin Wall, important changes have occurred world wide. Not only the Berlin Wall, but also technological improvements such as the Internet affected businesses as befits humans.Globalization bias presents considerable challenges and opportunities for international marketers.The relaxation of trade policies has provided consumers with more foreign product choices than ever before (Wang & Chen, 2004). As a developing and a posseser of the young generation country, Turkey has also taken her share from this metamorphosis and winds of globalization. This has been accelerated by the imports of foreign products. There have been great changes in consumer behavior because of this acceleration. Some economical and political crisis has also brought reactions. Therefore, it is very important to study consumers’ ethnocentric tendencies and factors which affect their buying preferences and buying behavior. This paper seeks to examine the concept of ‘‘consumer ethnocentrism’’ (CE) and its impact on product evaluation and preferences among young Turkish consumers.
Keywords: consumer ethnocentrism, consumer behavior, globalization, cultural values.
A CASE STUDY ABOUT RFID TECHNOLOGY USAGE IN LIBRARY SERVICES
Technology makes all kind of business’ functions (such as manufacturing, finance, marketng, etc.) perform better. To survive in the competitive business environment, companies should resign their structure with new technologies. On the other hand, sectors which are not so competitive like as public library services, need to use new technologies to serve better. One of the new technology applications which has been being used in various sectors for 2000 years, is RFID technology. In this context, it was investigated how RFID technology was being used in library service with a case study in a concept of qualitative research method. For the case study, IRCICA library was chosen as a sample in İstanbul, Turkey. It was thought that IRCICA library was a suitable sample for this case study because of IRCICA library’s historical development and functional attitudes. Data were collected by the way of interview, archival data and observation, and then they were analyzed according to their intended purpose. It is thought to be useful and pioneer for library services to develop their service process with RFID technology.
Keywords: RFID technology, RFID, library services