Prof. Dr. Kenan AYDIN

Resmi Web Sayfası

Service Quality in Airline Businesses: A Research on THY

Abstract

Recently, businesses have been competing each other with their high-tech
investments and their technology. Especially, ın a service sector like airline services, ıt is so important to have a good equipment and great technology. According to this, the purpose of this research is to determine whether there is a significant difference between the consumers’ service quality expectations and service quality perceptions . To achieve this purpose, the scale which was suggested by Parasuraman et.al(1988), was formed as 5 dimensions and 22 statements(Servqual), has been adapted for airline travel sector. This questionnaire was implemented to the passengers at İstanbul Atatürk Airport with a “face to face” method. Then collected data was analysed in SPSS 16 program.

Keywords: Airline services, service quality, servqual

Service Quality in Airline Businesses A Research on THY

 

Bir yanıt yazın