Prof. Dr. Kenan AYDIN

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A Dynamic Retail Monitoring and Control System

Abstract

Today, the real competitive advantage is highly dependent on businesses’ technological developments. New technologies make all kinds of businesses to be much more aware about these developments. In retail marketing, if the unnecessary cost is somewhat avoided, consumers could benefit from not
only the less expensive goods but also from the quality of service tremendously. In this paper, we describe a dynamic retail monitoring and control system to dynamically analyze the process, time, reliability and cost, between producer and consumer. We describe the key components of the system including
Radio- Frequency Identification (RFID) technology to improve the quality of service through the guided service. The proposed system aims high return investment, reducing cost, raising revenue and improving customer satisfaction by providing an efficient inventory control for retailers and vendors.

A Dynamic Retail Monitoring and Control System

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